E-Business Essay Example | Topics and Well Written Essays - 750 words

E-Business - Essay Example Once Grandma’s Treats has a proper website in place, the next priority is to maximize traffic to the website. There are numerous ways of promoting a website such as; banner advertising, cross media advertising, search engine registration etc. It recommended that Granma’s Treats initially implements the following modes of promoting website. Banner advertising is undoubtedly is the most popular form of advertising on the web. Banner advertising involves putting banners which serve as hyperlinks to your website, on various popular sites. There are both paid and unpaid forms of banner advertising available these days. The unpaid form of banner advertising is referred to as banner exchange – which involves putting banners of other website on your website in return for having your banner placed on other websites (Wilson. 1999). It is recommended that Grandma’s Treats doesn’t indulge in the banner exchange program as having banners on the e-commerce will distract the visitors. So, the best alternative is to go for paid banner advertising, it is important to make a wise decision when choosing a site for placing banner advertisement. The site must be related to gourmet food industry o else the site must be popular locally in he region in which Grandma’s Treats does business. The design of the banner ad is crucial. It should stand out and make people click instinctively (Ryder). Placing banner on the right side of the page is also a good idea as it will be easily noticed, since normally people read from left to right (Ryder. 2007). In order to maximize traffic it is essential to have banner ads on numerous websites. A disadvantage of banner advertising is that it is difficult to track how much they contribute to total sales (Wilson. 1999). However, banner advertising does guarantee increased traffic and it is one of the oldest forms of advertising on the web and it